exëvo : research. redefined.

The Objective

	Our client, a leading market research firm, wanted to size and profiles the market for IT professionals and decision makers in Small Business segment across several geographies. We were expected to complete over 2000 interviews across multiple countries and languages.

The Challenges

	There was no prior well defined market data on presence and profile of IT professionals in small business segment. This made the sample design & sizing and calling strategy very challenging Each survey had two distinct parts one for Business Owners and second for IT professional respectively. A survey could only be considered complete by getting access to two different respondents and ensuring completion of their part of the study The study was fielded in vastly different markets (US, Western Europe, Asia). Due to its multi geography and language spread it required using multiple data collection strategies

The Solution

A pilot run was carried out with a brief screener to finalize the survey design and estimate of IT Professional incidence ratio
The survey media choice and calling strategies was customized to individual geography's characteristics
a) More phone surveys and relationship building emphasis in Western Europe.
b) More web surveys in US.
c) Phone/face-to-face interviews in Asia.
As two respondents were required for each survey, we leveraged reference power. The survey team first achieved buy in from the business respondent (Owner/Director) and used their reference to reach and persuade the IT Professional for second part of the survey
Detailed calling records, including those of survey rejects, non qualified and not interested respondents had to be maintained to enable accurate market sizing calculations
CATI Programming, translation, MS SQL backend driven Web coding and hosting in local languages (English, French, German and Spanish)

The Benefits Achieved

	Our client achieved its survey objectives of sizing and profiling of an under researched market segment. We managed to close this complex multi country project in 5 weeks and saved our client 40% over and above the estimated budget.