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The Objective
 
  • Monitoring the credit card usage of panel members
  • Identifying the area / category of credit  card usage
  • Monitoring the expenses on the credit cards
  • As this was tracker study, every month, there were changes in credit card schemes in the survey
The Solution
 
  • Data merging on the same respondents for several months
  • Data cleansing & reporting errors in Quantum
  • Calculations on category  share and brands of credit card share
  • Data reporting in SPSS / Quantum at different levels
  • Special kind of PDF formatting provided for the base less than 15
The Benefits Achieved
 
  • Met client’s expectation in delivering output in PDF format
  • High quality outputs, with handling credit card scheme changes every month
 
 
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