Expert Interviews

exëvo interviews difficult to reach target ‘C’ class audiences in the B2B segment. We relish access to ‘C’ level executives and those reporting directly to them in several large organizations including Fortune 1000 companies.

Qualitative Research Group

Our research associate teams possess significant experience in conducting qualitative discussions with ‘C’ level and other senior executives, and include graduates in Management, Engineering, Information Technology, and Healthcare with at least four years industry experience.

The ‘C’ level segment comprises opinion leaders, decision makers, and policy leaders such as CEO, COO, CFO, CSO, CIO, CTO, CXOs, and President. Those reporting directly to ‘C’ level appointments include Vice President, Managing Director, Functional Heads, and others.

Team Credentials -

• Our highly skilled interviewers are expert in conducting interviews with ‘C’ level executives.
• All interviewers are postgraduate, engineering or MBA qualified with specialist skills in Marketing, Finance, and IT.
• Our interviewers possess domain skills with excellent business communication capabilities to interview ‘C’ level executives through effective and detailed discussions.
• Our research teams employ innovative techniques during interviewing to probe deeply held motivations, attitudes, and beliefs that often play a major role in market choices in place of the often rationalized explanations provided by respondents.

Process Advantages -

• Our sampling methodology is based on vertical market coverage, employee numbers, revenue size, and regional coverage.
• Interviews are conducted at an appointment scheduled with respondents.
• We target actual decision makers who determine the direction of their respective companies’ business development.
• Our interviewers are highly proficient in conducting multi lingual and multi geographical qualitative interviews.
• Our questioning is thorough enabling researchers to go beyond initial responses and rationales.
• We offer 24/7 global coverage.

We enjoy access to ‘C’ level personnel and opinion leaders worldwide. We also provide detailed transcriptions of interviews with or without top line analysis.

Key Differentiators in ‘C’ Level Interviewing

• Ability to conduct interviews and in-depth discussions with ‘C’ level executives.
• Strong interviewing, research, professional, and business ethics skills in communicating with high level respondents.
• Effective pre-interview briefing based on detailed information gathering enabling interviewers of ‘C’ level executives to respond to questions during the interview.
• High conversion rate from recruitment to final survey completion through strong follow ups and time commitment.
• High levels of concentration and sensitivity are required during interviews to optimize information capture.
• Premium data sources are used to reach ‘C’ level executives across a range of verticals and business sizes.
• We maintain a large in-house database of ‘C’ level executives developed over several years based on previous interviews enabling timely targeting of relevant executives.