Global Panel
exëvo actively manages and maintains a global panel of over 500K business and IT professionals. As a result, we offer high quality CATI (Computer Assisted Telephonic Interviews) interviews at the same speed and price as an online panel.
Key Differentiators
Phone recruitment: Telephone recruitment of all panelists direct to business lines eliminating possible selection of professional survey takers
Always in touch: Regular discussions with panelists (at least quarterly) including profile updating
Motivators: Complete mapping of all factors motivating senior business professionals to share their opinion. Business panelists are incentivized by:
- Cash rewards
- Points redeemable for ‘analyst hours’, used to compile personalized desk research, or for ‘report library’ access with points redeemable against chosen reports
- Exclusive passes to industry events worldwide
Variety: Panelists are not re-approached on the same research topic for a period of one month enabling those conducting surveys to seek opinions from a wide range of panelists as possible
Optimal use of panelists’ time: Each month, panelists can receive no more than four invitations to contribute, and participate in a maximum of four surveys (on different topics)
Depth and reach: Our detailed profiling targets very specific profiles, functions, and responsibilities
Client cost effectiveness: Our surveys enjoy high response rates with minimal attrition, increasing their effectiveness, and saving client costs
Coverage: Over 500K phone recruited business and IT decision makers in 19 countries
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USA |
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Spain |
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South Korea |
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Canada |
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France |
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UK |
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Turkey |
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Taiwan |
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Germany |
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India |
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Russia |
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Vietnam |
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Australia |
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Indonesia |
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UAE |
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Italy |
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China |
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South Africa |
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Malaysia |
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Singapore |
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Mexico |
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Thailand |
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Hong Kong |
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Brazil |
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Our B2B panels target business professionals based on the following criteria -
- Size of organization: small, medium, large and enterprise (Fortune 500)
- Industry vertical: IT and telecom, finance, manufacturing, automotives, retail and CPG, energy and utilities, media and advertising, public sector and professional services
- Job title: Owner/President, CEO/CIO/CTO/COO, VP, Associate VP, Director, Sr. Manager, Manager, and Executive
- Functional area and extent of control
- Company revenue
- Company employees (onsite and global)
Profiling
exëvo operates a multi-tiered profiling process beginning with basic demographic and firmographic profiling questions, extending to include detailed information concerning individual usage, extent of control, likes and dislikes, behavioral patterns etc.
Common Profiles -
Examples of common basic profilers include:
Company Demographics
Business size(Revenue, Employee size-onsite and worldwide), Industry vertical, Number of years in business, Branches and locations, Past performance and growth plans, Current and future economic outlook
Individual
details
Current job title, Decision making authority and responsibilities, Range of control (direct reporting), Compensation structure, Professional experience, Age and Gender
Detailed Profiles -
In addition to our common profiles we prepare and maintain specific profiling information on panel members including:
Technology and Telecom
IT Budget, Telecom Budget, Technology usage, Hardware (computer, peripherals, servers etc.), Software and applications (Cloud, SaaS, IaaS, PaaS, virtualization, productivity suites, Business intelligence products), Brands, Product specific spend, Current usage and future plans, User base for each product, and Individual capabilities
Finance and Accounting
Budgetary insights (functional budgets), Relationship with financial institutions, Product usage, Top- and bottom line estimates, and Regulatory/compliance insights
Reseller and Channel Partner
Type of reseller (ISV/VAR/SI etc.), Hardware (computer, peripherals, servers etc.), Software and applications (Cloud, SaaS, IaaS, PaaS, virtualization, productivity suites, Business intelligence products), Brands, Revenue from various product offerings, Client Segments/Verticals (SB/MB/Enterprise etc.), and Size of business
'C' Suite Panel
IT Budget, Telecom Budget, Technology usage, Hardware (computer, peripherals, servers etc.), Software and applications (Cloud, SaaS, IaaS, PaaS, virtualization, productivity suites, Business intelligence products), Brands, Product specific spend, Current usage and future plans, User base for each product, and Individual capabilities
High Networth Individuals
Value of Investible Assets, Annual Household income, Investment Type, Financial Advice services employed, and Investment strategy
Quality Control
We believe the quality of panelists’ responses is paramount. With several studies showing that approximately 30% of regular online panel responses are unusable, we attach uncompromising importance to ensuring our data is the most accurate in the industry. We make a difference and that difference is driven by our determination to provide the highest quality information. Our phone based recruitment process ensures “Quality at Source”.
Our Quality Control Process -
Recruitment
Phone based recruitment through direct business phone lines, Double opt-in method, Company demographics verified through secondary research, Referral panelists not permitted without phone verification, Pattern detection in screener questions
Pre Fielding
IP duplication checks, Geo IP checks, Panelist quality scores
In Field
One click URLs, Trap questions used, IP tracking, Survey completion time, Individual scoring
Ongoing Maintenance
Quarterly profile updates, Individual scorecard maintenance, Regular housekeeping
Global Business Panel: ESOMAR 28 Questions
exëvo either meets or exceeds all ESOMAR specified guidelines. Please contact our respective sales contact or Presales@exevo.com for more details concerning our ESOMAR 28 Question replies.