exëvo earns ISO 20252
exëvo, first global market research firm based in Asia-Pacific region to achieve the ISO 20252:2006
Global Panel will now focus on business and consumer research.
NEW DELHI, 26th March, 2008 - exëvo, a world leading Market Research & Outsourcing (MRO) firm today announced it had became the first global market research firm based in the Asia-Pacific region to be awarded the ISO 20252:2006 standard, and was amongst only a few worldwide to possess the certificate. exëvo operates one of the largest CATI centers in India. Currently, it is the only MRO worldwide to have been awarded all three quality certificates - ISO 20252:2006, ISO 27001:2005 and ISO 9001:2000.
ISO 20252:2006 is the international quality standard for Market, Opinion and Global Research Services. The certificate has been awarded by SAI Global Ltd. (Ticker SAI) a publicly listed firm based in Australia. With expanding business intelligence and market research opportunities, it is essential for research agencies to be able to provide accurate and credible services in a professional manner and in accordance with internationally recognized codes of conduct. ISO certification measures quality, cultural environment, integrated management systems, and information security. Due to its comprehensive and rigorous requirements few companies worldwide have been awarded it so far.
exëvo’s international clientele and global experience of research and consulting made it possible to achieve this certification. Accomplishment of ISO 20252:2006 Certification is just one step further in this direction, as Mr. Alok Tayal, CEO of exëvo puts it "ISO 20252 Certification will help us delivering high quality, global integrated and cost effective research to the world fuelling significant lower time to design product and services and its delivery to market and consumers. Credit must be given to our valuable clients who expect us to produce highest quality of research. Our employees are a strong team of achievers and possess the drive to constantly surpass our client's expectations."
About ISO 20252:
The new standard ISO 20252 International Market, Opinion and Global Research was published by the International Organization for Standardization (ISO) in May 2006. It is specific to the market research industry and covers all stages of a research study, including proposals, questionnaire design, field, data analysis, and final presentation of results to clients. Furthermore, it sets standards for the quality management system as well as for co-operation between a company and its various clients.
Driven by the global research industry including the European Society for Opinion and Market Research (ESOMAR) and Market Research Quality Standards Association (MRQSA), the ISO 20252 provides an internationally recognized framework for market researchers. Cultural, social and behavioral differences between countries make conducting, monitoring and relying upon international research very difficult so the implementation of a management system based on ISO 20252 enables organizations to regulate these challenges and carry out cross-border, multi-country research studies with greater assurance.
About exëvo
exëvo is a leading Market Research & Outsourcing firm servicing a wide range of clients across North America, Europe, and Asia-Pacific by providing end-to-end research services. We support Global Top 50 Research Consulting agencies by conducting worldwide research studies on their behalf based on our own proprietary methods. We are a leading marketing services company specializing in conducting research studies for IT, Financial, Healthcare, Retail, Telecommunications, and Automobile verticals in 90 countries and 17 different languages.
exëvo was founded in 2002 and is headquartered in New York (US), with offices in London (UK), Chicago (US), Buenos Aires (Argentina), New Delhi (India), Beijing (China) and Singapore. The Company is a wholly owned subsidiary of Copal Partners. Copal Partners is a leading provider of customized proprietary research and consulting services to the financial and corporate sectors.
exëvo is one of the first global Market Research firms based in Asia-Pacific region to achieve ISO 20252:2006, the international quality standard for Market, Opinion and Global Research Services. As a result, it is the only MRO to have been awarded all three quality certifications – ISO 20252:2006, ISO 27001: 2005 and ISO 9001:2000.